Legal Compliance and Legal Protection for Consumers Against E-Commerce Buying and Buying Transaction Disputes

Abstrak

E-commerce makes it easy to carry out trading activities. Internet media that has no geographical restrictions in carrying out transactions. Even though it provides convenience for consumers, e-commerce buying and selling transactions also present the risk of disputes between consumers and sellers. This research aims to analyze legal compliance and consumer legal protection regarding disputes over e-commerce buying and selling transactions. The research method used is a quantitative method using a questionnaire filled in by 65 respondents who are e-commerce users in the city of Surabaya. The results show that legal compliance and legal protection play a very important role in reducing online buying and selling transaction disputes. They form a strong basis for maintaining a balance between the interests of consumers and sellers in the e-commerce ecosystem. Legal compliance and legal protection in e-commerce transactions are critical to building trust and maintaining the integrity of digital markets. With consumer protection laws, privacy policies, data protection, dispute resolution mechanisms and clear regulations in place, consumers can feel safe and confident in online transactions.